Sunday, January 25, 2015

Push Hard: Ricardo Arroyo by Trevor Green

'Are you ready to fight for what belongs to you?'

When it comes to fitness, especially fitness training and advice, it can be difficult to know exactly who to put your trust in. The best in the business know, that although most are looking to change how they look, the most important part of any change is altering self perception.

Atlanta fitness model Ricardo Arroyo receive's his greatest satisfaction not just with the dropping of pounds, but with each step taken, and each goal achieved. Born and raised in Guayaquil Ecuador, for as long as he remember, Ricardo was on the move. Military school kept him active with sports and a love of soccer and volleyball has continued. Ricardo played in the semi-pro league in New Jersey but also loves dancing as a way to keep moving. Currently studying marketing, Ricardo says that nothing he has experienced inspires more passion and devotion in him than fitness.

'I love to see other people train, not just for looks, but because every time they do it, they are a step closer to their goals. I wish I could say that all of the goals I have achieved were all thanks to me, but I can't. Everyone around me helped me reach my goals, by motivating me, cheering me on and feeling inspired when they see my pics or videos.'

Those pics and video's are essential for Ricardo as it is that visual that is evidence of what the person has to offer. These photographs from photographer and images maker Trevor Green, beautifully illustrate not just the hard work, sweat and the dedication Ricardo has dedicated towards his own health and body but images also have a motivational, yet fun way of inspiring others to want the same for themselves. As an art director for an ad agency in Atlanta, Trevor describes his influences from the fashion world including master photographers, Dahl-wolfe, Horst, and Avedon, as well as the top current leaders, Bruce Webber, Herb Ritts and David La Chapelle, as well as some of favorites on here.

It is great to have Trevor's work again on the blog, the last time we collaborated on a piece for FH was back in 2011 so it great to have his images, especially of Ricardo to share. I have always love how Trevor creatively weaves together the physical strength of his models with aspects of their personality, often adding a bit of fun and playfulness. So many fitness images have models looking so series, often with almost a pained look on their faces. Through Trevor's lens, Ricardo looks like someone you would not only learn from, but enjoy spending time with.

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