You may not know that John Mayer, and his fluorescent green thong, was in small part, responsible for FH's success. Back in early 2008, in the early stages of the site, I was sent some images of Mayer from his now infamous music cruise.
Although I wasn't the first to post them, my piece came out early enough that many other sites and blogs linked to the images and post. For the next week FH's site hits went through the roof! After a week or so, the hits certainly went down, but it drew a huge number of people to the site, many of whom continue to visit again and again.