Casual Unwear

We believe every day should feel as exceptional as the start of a long weekend

Although the catchphrase for Abercrombie & Fitch was Casual Luxury, it really should have been casual nudity... well partial nudity.  Although there was plenty of skin, both male and female, there were not vagina's or penis' on display, I don't even think we saw a female nipple, not in the catalogues anyway.  Still I miss those catalogues and the homoerotic images used in advertising in the 1990's and 2000's.

When I began my on-line adventure in the late 1990's,  remember hunting for the hottest shots from the seven years of catalogues. (1997-2003).  The catalogue attempted a reboot in 2010, but never really hit like during it's initial  The store, the company and the catalogue have all gone through some stuff since then, even the catalogues primary photographer Bruce Weber did not get out unscathed.  There have been many articles and documentaries documenting the companies employment practices, and treatment of employees and models, but I have found memories of those early days.

Image by Herb Ritts

One of the hottest parts to me about the catalogue, and it's images, were the cmnm/cfnm elements.  Although no one wore much, there were many shots with hot, partially clothed models, posing with other models, equally hot and nude.  Given my recent focus on the cmnm/cfnm themes, I thought I'd take a look back at some of the most iconic from the catalogues.  Check out my favorites on the NEXT PAGE HERE: