Regardless of one's personal feelings, when it comes to money and business, usually they're pushed aside for a buck. There is nothing new about about company's marketing to the gay community. Many company's and brands, especially the travel industry, financial services, alcoholic beverages, hair and skincare and of course the fashion industry have been aiming ads at the LGBT community for decades. I am thinking though, that the Portuguese paper company Renova might be the first combine the naked male form with the selling of toilet paper.
Although I appreciate the beauty of the imagery, I am not sure 'Wrapped in Renova, is really a great slogan. There is a bit of irony about wrapping a body whose purpose and design is meant to clean and rub off, not wrap around the naked body...
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