'An athlete wants to win; they would rather win a title in the Olympics and would be happy to die the next day, as long as he wins.'
Joe Weider
Back in the 40's and 50's, Canadian bodybuilder Joe Weider began an entrepreneurial path which led him to be known as the father of bodybuilding. Along with his brother Ben, he co-founded the International Federation of Bodybuilders. In addition, Joe was responsible for the creating the Mr. Olympia, Ms Olympia and the Masters of bodybuilding contests.
Throughout his career Joe published fitness and bodybuilding magazines including Men's Fitness, Shape and Muscle & Fitness as well as manufactured, sold and marketed every sort type of sport and fitness equipment, supplement and nutritional products.
Joe's life, as well as his brother Ben's, is currently being filmed for Bigger, a film from writer and director George Gallo. Joe is being played by actor Tyler Hoechlin with Aneurin Barnard as Ben. Also featured are Julianne Hough, Steve Guttenberg and Colton Haynes as Jack Lalanne. Also in the cast is Australian bodybuilder Calum von Moger taking on the role of a young Arnold Schwarzenegger.
'Bigger is the inspirational tale of the grandfathers of the fitness movement as we now know it, Joe & Ben Weider. Battling anti-Semitism/racism as well as extreme poverty the brothers beat all odds to build an empire & inspire future generations.'
Weider is known to have played a key role in the introducing a of young, and relatively unknown weightlifter named Arnold Schwarzenegger to the world. Weider helped bring Schwarzenegger to the States to train and was instrumental in some of his early success including helping him land his first film role, in Hercules In New York in 1970. Upon seeing some recent 'behind the scenes' shots of the cast on Twitter I was inspired to feature more of the blonde hunk in the tight baby blues.
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