Songs have the ability to die. Not to physically become dead, but over-played to the point that the life, power and emotion they once were able to express is simply just sucked away.
American Idol is a song killer. Each season they take a perfectly good song, overuse it, and put it through such agony no one wants to hear it again. Even great belted out ballads like Whitney's version of I Will Always Love You and Celine's My Heart Will Go On, lost so much of their power after over playing on the radio, television and associated films soundtracks.
I Sara Bareilles, and her song Brave is a powerhouse that has brought goosebumps play after play. I am not sure who owns the rights to Brave, I am guessing (hoping) it is not Sara. Whoever they are, they are slowing killing a great song. The other night it seemed on a loop, playing at every commercial, once three times over one commercial break. Between the ads, public service announcements and the the Glee promos, the message of Brave has moved from be brave, to be a consumer, and buy this product. I hope Bareilles, or whomever is responsible for the rights of her music, slows down with all the sharing as the message is being muted.
1 comment:
I feel the same way about Holiday by Vampire Weekend. I used to LOVE that song until they killed it playing it a million times on commercials. Now I'm only reminded of commercials when I hear the song instead of a quirky indie song by a quirky indie band. Musicians should never ever sell their music to be used in commercials. It will bring them a ton of money but totally kill their artistic integrity. Oh yeah, and be ready for that Happy song by Pharrell. It's going to be the new I Got A Feeling by The Black Eyed Peas.
-Chris
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