Thursday, January 25, 2024

A Look Back: Packed Lunch


''One day, you're gonna get caught with your pants down'


They don't make commercials like they did in the 90's.  Somehow, advertisers seem to have stopped pushing the boundaries, especially when it comes to showing men and skin.  Maybe it's the fear of the prudes and puritans who'll boycott their products.  It could also be that nudity is common on cable and streaming, making it harder for mainstream commercials to match on a network that can be seen elsewhere.


Many of you have seen this commercial for the Australian men's underwear brand Underdaks. The underwear brand focused it's add on the theme that 'One day, you're gonna get caught with your pants down'.  This ad, titled Packed Lunch, was one of the  most popular, and one of the most controversial at the time of it's release in 1994. 


The ad was temporarily banned from Australian TV after a complaint to the Advertising Standards Council made because of one of the last tagline in the ad, 'He's probably gay'. The complaint was later dismissed.  The other taglines, 'Nice luggage, and 'One day, I'm going to get lucky' were also pretty catchy.  


The hottie who strips down to his tighty whities is actor Jason Stewart.  Stewart was a model at the time, and from what I've been able to find out, still models and acts.  The only fairly recent image I could find was the second image I included above.

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