Beefcake: An attractive man with well-developed muscles.
Just like with women, men's looks and bodies have gone through different stages of popularity over the years. The 'Ideal' male physique had changed since those Greek Gods made it impossible for most men of the time to live up to. Then, there were periods where being bulky was seen as a sign of wealth. We went though a skinny phase, the bodybuilding era, and the manscaped supermodels of the 1990's.
I think I liked the 'Hollywood Icon' phase from the 1920's through the early 1960's. There was an emphasis on faces, and on character. When it came to bodies, it was all about the beefcake. Fit men, with trim waists, but big shoulders and thick chests. Actor Guy Madison certainly ticks each of these boxes. You really needed them all to be an icon, a great face or a thick chest wasn't enough on their own, you really needed the complete package.
Madison's boyish good looks and built physique made him perfect for Hollywood. There's a reason just seeing a quick image of the actor had an impact on me, it did the same thing to movie goers back in the 1940's Back in 1942, when Madison as just 20 years old, he joined the Navy during World War II. When visiting Hollywood while on leave, his good looks caught the eye of Henry Willson, the head of talent at David O. Selznick's newly formed Vanguard Pictures.
Willson was widely known for his stable of good-looking young actors with unusual names that he had bestowed upon them, and he immediately rechristened the then, Robert Moseley as Guy Madison. His first role was a bit part as a sailor in Selznick's Since You Went Away in 1944. Although Madison was on the screen for only three minutes, the studio received thousands of letters from fans wanting to know more about him.
Despite having such a small role, Images of Guy were everywhere ensuring he received extensive coverage in the influential fan magazines of the time, including Photoplay Magazine. By then Madison had returned to the military, but when he got out, Selznick signed him to a contract with RKO Pictures. Although he began to work steadily, his lack of acting talent, eventually dropped by the studio.
He still got roles, but it wasn't until after a series of films shot in Europe, mostly War and Westerns, a turn on the television show The Adventures of Wild Bill Hickok, that again brought him stardom and fame. Madison continued to work steadily in film and on television until retiring from the business in the late 1980's. He then built a ranch, where he lived until his death in 1996.