Wednesday, September 19, 2012

Most Gratuitous Ad Campaign: Chicago Fire



'Brother what a night it really was
Brother what a fight it really was
Glory be'


Obviously I love me some gratuitous sex and nudity mixed in with my media, but Chicago fire is not exactly being subtle about it. Although the NBC drama doesn't premier until October, the ad campaign is in full gear. Stars Taylor Kinney and Jesse Spencer, (hopefully used more than he was on House) are front and center in most of the shows publicity material.



I have been to a few fire houses, and although there were certainly a few good looking men, most of the men in their 40's and 50's, not all in the greatest of shape and certainly not walking around wearing moist and dirty wife beaters tightly hugging their nips and pecs. The scenes below look like the cover of a soft core porn DVD. I am not complaining really, only stating the audience the show seems to be going after aren't the same ones watching Masterpiece Theatre. It is interesting that in the two shots below (the second, a full page ad from Entertainment Weekly) seem to show Jesse's character staring longingly in Taylor's direction.


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